The thing about sales!!

I've been asked to present at a conference on "sales" and creating a "sales culture"for an inexperienced sales team. Putting it together in a back to basics format reminded me how simple the process can actually be. We can all get caught up in complex processes and formats but in essence it's just four simple steps. Preparation, Discovery, Features and benefits (the actual sales bit) and finally closing. Of course there are a few bits in between but for new or inexperienced sales people my recommendation is KEEP IT SIMPLE (stupid). This will build their confidence more quickly and accelerate their worth to any company.

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